Why do women wear makeup?
An estimated 44 percent of American women do not like to leave their homes without makeup on. Research shows there are two primary reasons why women wear makeup:
- Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
- Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable and assertive.
Those 44 percent of women believe that if they show their natural, untouched face, they won’t be able to accomplish either of those things, and they will be treated differently. It turns out there is some science to back up the fears driving them to wear makeup every day.
Women have it drilled into them from a young age that to be successful in everything, from dating to job interviews to forming friendships with other popular girls, they need to be pretty, and the basis for that isn’t entirely cultural. It may not be fair, but according to the Association for Psychological Science, attractive people are treated more favorably in every area of life, from dating to jobs to criminal trials.